Book (Practical) Commerce Learning from the challenge of changing the world with "Ultra" branding

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Commerce : "Stitch!", "Minion", "Pingu" and "ted" are the rules that must be followed in order to survive in the world market. "Stitch!", "Minion", "ULTRAMAN" and "ted" are some of the rules that must be followed in order to survive in the world market. These are the rules that must be followed in order to compete in the world. "Godzilla", "", "Dragon and Freckle Princess" (Studio Map). "Godzilla", "Godzilla", "Dragon and Freckle Princess" (Studio Map). "are the rules that are revealed by the master of branding who has attracting the most attention in the entertainment industry and has led to the success of attractive contents one after another at the world's top entertainment company, such as Walt Disney Japan." Godzilla "," Minion "," Dragon business person