Culture magazine Design Note Premium Nishizawa Meiyo's successful branding design Culture

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The concept is "Revitalizing Japan through Brand Design". Mr. Meiyo Nishizawa works in a wide range of genres such as company brand development, product development and store development with the words necessary for the chaotic modern society. The unique design development method called "Focus RPCDR" which is used every day in the eight brand design presided by Mr. Nishizawa. In other words, Mr. Meiyo Nishizawa realizes a consistent brand design including research, planning and concept development by making full use of this high-functionality flow. In other words, he responds to the high demand of clients and continues to fascinate those who see and grasp it with the optimum output. The magazine carefully selects successful examples of Mr. Nishizawa's latest brand design. It thoroughly explains it with various visuals and explanations. It is a book in which you can learn the logic of high-precision brand design with full use of Mr. Nishizawa's original method "Focus RPCDR". ■ Meiyo Nishizawa (ニシザワアキヒロ) brand designer. Born in Shiga Prefecture in 1976. President of Eight Brand Design Co. His main work includes craft beer "COEDO", Matcha cafe "nana's green tea", Yamasa Soy Sauce "Fresh Life" "Marunama ponzu", Sangetsu "WARDROBE sangetsu", skin-care "Yokin", Kirin "Namacha", large complex facility "Kamihonmachi YUFURA". He has received over 100 awards from home and abroad including the Good Design Award. He also holds lectures and seminars at universities and companies. He designs 『 brand design textbook 』 『 brand! 』 (Pie International) 『 Creative's usage 』 (Nikkei BP).