New book Politics, economy and society Excavation! The 1955 s when I had never seen a TV commercial buried in history Kobunsha Shinsho

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Politics, Economy and Society
Kobunsha Shinsho 1018 / This book attempts to clarify the actual situation of Japanese TV commercials in the incipient period, which have been often unknown until now, from a number of excavated materials. It is often said that' advertising is a mirror that reflects the times'. Until now, a number of theories on advertising culture and advertising society have been published to interpret the sense of the times embedded in advertising. Although this book is related to its genealogy, it is totally different from other books, and this book sheds light on the' unknown' works thoroughly. The' oldest' and' unknown' commercials. These works are dug up from the depths of history to write' Another History of TV Commercials,' which cannot be seen from the pedigree of a brilliant masterpiece.