New book Essays and essays Solo Economy : Kazuhisa Arakawa Wani Books PLUS Shinsho

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Society
Essay and Essay
Crocodile Books PLUS Shinsho / More than being a "super-aged nation," it is also a "super-solo nation." In the latest national census, it was found that the number of single people exceeded the number of elderly people aged 65 or over by about 12,000,000 people. Population decrease is inevitable, and it is necessary to face this reality rather than increase the population. This book is a thorough analysis by single researchers who often appear on TV about the economy and society centered on single people (solo economy), which has quietly arrived. ● Consumption of single people exceeds that of families ● Single otaku spends more money than goods of idol ● Generation theory that does not work well ● Being addicted to advertisements even though they dislike advertisements ● Addition consumption unique to solo men ● Experience consumption is old ● The population and consumption are very similar to modern Japan. There are many topics related to Japanese consumption that you seem to notice but do not notice, such as the Edo era where the population and consumption are just like modern Japan. This book is a must-have book for all business person living in the modern era!