New book Railroad Tokyu Corporation's Strategic Branding : No. 1 in Popularity among 3.0 Private Railways Wani Books PLUS Shinsho

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Railways
Vehicles & Transportation
Wani Books PLUS New Book / "Money," "Economy," and "Way of Work" : An era has come in which conventional dogma and common sense do not prevail. The "2.0 phenomenon" that refers to "renewal" and "innovation" is occurring in various industries. The "railway" industry is no exception. Indeed, it is about to enter a new era. A future where you can make money without taking a 『 train is the private railway 3.0! 』 In the midst of this, Mr. Ryosuke Higashiura is proposing a "future = 3.0" that the private railway should aim for. The future of companies, the future of private railways, and the future of urban development in the Tokyo metropolitan area, such as "new services based on payments and points with customers," "new mobility coming next to railways and buses," and "support for venture businesses." From the perspective of the current executive officers of Tokyu Railway, he talks about the future of companies, the future of private railways, and the future of urban development in the Tokyo metropolitan area. Furthermore, although the company name has the name of "Dentetsu," Tokyu, which is not just a railway company in the first place, has always been ranked high on the lines and stations where you want to live. Why has it been able to maintain a high brand image for 100 years? Looking back on the history of Tokyu, he proposes a new form of private railway not shown on the route map!