Book (Practical) Business Psychology of price Why don't you think coffee at a cafe is "expensive"?

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Japanese title: 単行本(実用) 商業 価格の心理学 なぜ、カフェのコーヒーは「高い」と思わないのか?
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Item number: BO782103
Released date: 18 Feb 2013
Category: Book Industry Commerce

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Why don't you think coffee at a cafe is "expensive"?