Book (Practical) Business Psychology of price Why don't you think coffee at a cafe is "expensive"?

※Please note that product information is not in full comprehensive meaning because of the machine translation.
Japanese title: 単行本(実用) 商業 価格の心理学 なぜ、カフェのコーヒーは「高い」と思わないのか?
Out of stock
Item number: BO782103
Released date: 18 Feb 2013
Category: Book Industry Commerce

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Commerce
Business
Why don't you think coffee at a cafe is "expensive"?