Why do people buy it? Introduction to New Behavioral Economics / IKEGAMI Akira

Why do people buy it? Introduction to New Behavioral Economics / IKEGAMI Akira

※Please note that product information is not in full comprehensive meaning because of the machine translation.
Japanese title: 単行本(実用) 経済 なぜ人はそれを買うのか? 新 行動経済学入門 / 池上彰
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Item number: BO4977429
Released date: 07 Aug 2025
Maker: Gakken
著: 池上彰
Category: Book Politics / Economics / Society Economy

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Economics
Is it "intuition" that determines one's will? What is "nudge"? Prospect theory / MAYA theory / current bias / social preference / framing effect / heuristic. Now the world is paying attention to "behavioral economics" in Ikki!