One Hundred Words of Wisdom Proverbs / Hideo Hoshiba

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Nihon Essay-Essay
The author of this book says that when you are pressed by your boss at a meeting, when you want to recommend your favorite work to your friends and family, when you want to give your client a "one more push" in a presentation, what you can rely on is "vocabulary" rather than technology. The author who has been at the forefront of CM copywriting as "creative director" and has witnessed the birth of many famous copies, suggests in this book that "if you don't have enough absolute vocabulary, no matter how much you improve your skills, read books and watch movies first."