Society The 20 technologies for making "I want to buy this" common to popular companies / Hakuhodo Shopping Research Institute

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Society
What is necessary in this age when things are hard to sell? We will thoroughly and systematically introduce 20 tips that create "want to buy!" discovered by Hakuhodo Shopping Research Institute! In this book, we will define and explain specific tips such as "partiality," "story," "frictionless," "learning spirit," "freshness and experience," and "my pace," and explore ways to utilize them in business, including successful examples of companies such as Sanrio, Don Quijote, Daiso, Ginbis, Marugame Seimen, and Choco Zap. When you finish reading this book, you will realize the new possibilities of the act of "selling" and it will be fun to sell products. Let's go on a trip to create "a world that makes you want to buy" together!