ヤタロー and Jiichiro / Nobuhiro Nakamura

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

ヤタロー Co., Ltd., a Hamamatsu-based company that made "Jiichiro's Baumkuchen" a big hit. The owner who has been at the top of the management for more than 50 years explains how the company has developed by repeating original ideas and trial and error. The first introduced is the "Outlet Store" next to the main plant, which is now so prosperous that sightseeing buses can be included in the course. The famous product here is "Chopped baumkuchen" which is not uniform in size. Compared to regular products, it feels like a good deal. It is a product that clearly shows ヤタロー's approach to manufacturing and business. As a result of this store's pursuit of selling in this place and focusing on "growing products," the sales of this store increased 1000 times. The "Mottainai Spirit" that values all products became a success. "Jiichiro's baumkuchen", which became a major product in ヤタロー, was able to increase the brand value by increasing the rarity value of products by focusing on sales only in directly-managed stores and its own mail order. It focused on using handmade products that are difficult to mass-produce, which are difficult to handle by major companies. In the beginning, it was a "failure" to use them as weapons. The strange texture that I felt was "a failure" was changed to products that make use of it. Thin layers pile up repeatedly to create a unique flavor and texture. The author says the same is true of initiatives such as ヤタロー's "300 Years' Plan". Each one does not have thickness, but by piling up repeatedly in ten or twenty layers, one day the shape is always completed and the result is born. The story that proves it continues. Baumkuchen