Nihon Essay Essay Annual sales of 100 million yen! (target) Grandma's business / Mitsuru Okuma

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Nihon Essay / Essay : Solving the Aging Problem with "Grandma's Business" Ukiha City, Fukuoka prefecture where aging is progressing at an accelerated pace. "Ukiha no Takara" was established in 2019 by Mitsuru Okuma with the aim of providing "income" and "worth living" to the region's grandmothers. The employees are over 75 years old. Since its establishment, Ukiha no Takara has been releasing hit products one after another with the keyword "Grandma" such as "Grandma rice," "Grandma newspaper Grandma newspaper" and "You-Chu-Ba" based on the knowledge accumulated by the grandmothers. The success of "Grandma's Business" of Ukiha no Takara is attracting attention not only in Japan but also by Stanford Longevity Research Institute in the U.S. as a clue to solving the aging problem such as "pension problem," "dementia" and "elderly employment" at once. President Okuma will present the reasons for the hit "Grandma's Business" and the know-how of elderly employment success in this book for the first time. This book is a must-read book for municipalities, companies and elderly people all over Japan who are suffering from the aging problem.