Society Game Full Design Evolution of Gamification to Make You Want / Makoto Ito

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Society
Games are a treasure trove of "values" for solving problems. Full of methods for designing actions from experiences! This book is not limited to the conventional "gamification" that applies the theory and technology used in games to fields other than games. It advocates "Game Full Design" that has evolved to solve the complex problems facing modern society. "Game Full Design" is a new approach to design that combines academic and practical techniques such as behavioral science, desire theory, UX design, and behavior design, and creates "wanting to do it". In this age where problems that are difficult to solve only by efficiency and rationality increase, "Game Full Design" is a powerful tool that creates "wanting to do it" by building a deep connection with users, increasing engagement, and creating sustainable value. This book explains the basic concept of "Game Full Design", specific methods of design and implementation, and actual examples in detail. It provides specific hints and inspiration that readers can apply in their own field. Chapter 1 Modern society overflowing with problems that cannot be solved only by being right Chapter 2 Behavior-centered design that focuses on human behavior and solves problems Chapter 3 Habit creating "wanting to continue doing it" Chapter 4 Social implementation of Game Full Design Chapter 5 Case Studies □ Want to improve customer experience of products and services and increase brand loyalty (→ project managers and marketers) □ Want to improve user engagement and design competitive products (→ product service developers) □ Want to increase students' motivation to learn and provide effective educational experiences (→ educators) □ Want to introduce a mechanism to promote behavior modification in fields such as disaster prevention, education and health promotion (→ people working on social issues) □ Want to learn new design approaches and apply them to their own works and projects (→ designers and creators)