Book (Practical) Economy Practical Embedded Finance / Yuichiro Ito

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Financial services are at a historic turning point. Many companies have entered the "embedded finance" market, in which financial services are incorporated into their own services, attracting attention. In this book, Apple, Mercari, JR East, and other companies are presented with vivid examples. The author, who is active at the forefront of embedded finance, explains from his own perspective what is the essential force driving change. Recommended by Tsutomu Watanabe, Professor of Graduate School of Economics, The University of Tokyo!