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Economics "Nike, Pocket Monsters, Starbucks … Why do the big companies of the world want Hiroshi Fujiwara? In the 90 s, Hiroshi Fujiwara established a culture that is unique in the world called" Ura-harajuku ". Since then, he has been supported beyond the framework of fashion and has had a great impact on the world as a Godfather of Harajuku. His existence defined the meaning of the ambiguous word" street ", and words such as" collaboration "and" special order "were introduced into the world. However, even though the many hits and movements that he created are recognized, there is no talk about the intelligence behind it, how to make and grow ideas, personal connections, and communication style. This book is compiled as a lecture record based on the contents of" Hiroshi Fujiwara's Special Lecture Non-Language Marketing ", a fictitious university project that extracts the history and various cases of work based on the hypothesis that" marketing "which Hiroshi Fujiwara does not intend is involved in his work. It is based on the hypothesis that" marketing "which he does not intend is involved in his work. It is based on the content of"'s Special Lecture Non-Language Marketing ", in which lectures are given in academic language by extracting the history and various cases of work. It is based on the content of the lecture. DAY1 Cultural Anthropology - Travel History -DAY2 Sociology - Media Theory -DAY3 Informatics - Friendship Research -DAY4 Management - Collaborative Theory -DAY5 Architecture - Space Design Theory -DAY6 Case Study - Starbucks Coffee Japan -DAY7 Case Study - Nike -DAY8 Final Lecture.