Book (Practical) Society Team Brave "Management of Courage" / 圭登 Noguchi

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Society
"Virtual YouTuber" (VTuber) delivers videos in the form of 3D or 2D digital avatars. The Brave Group is one of the three major players in the Japanese industry that is attracting worldwide attention. It is developing its own line by aggressively expanding abroad. The company is growing steadily, but a few years ago it was in a state where the survival of the company was threatened. The conflict between the executives at the time and VTuber spread on SNS and burst into flames. The brand that boasted the highest number of simultaneous viewers in the industry at that time fell overnight. At that time, 圭登 Noguchi, who had participated in the management from the standpoint of investor since the establishment, became the CEO. Users and employees who were away, money on the verge of short, uncertain future. From such a deep situation, Brave group achieved a V-shaped recovery. There was Noguchi's passion and work style, more than anything else, making friends and building team. This book explores the trajectory of the Brave group toward the future and the world, and Noguchi's business view which is the foundation.