Book (Practical) Edo-The Meiji Logo Picture Book / Hikaru Tomori

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Arts and Fine Arts
[Contents introduction]
Let's learn about it again now that it is downhill.
The ancestors of the energetic logo that has driven the Japanese economy!
We will look into the origin of the logo and unknown episodes with careful research.
This is the first illustrated book in Japan that has never been seen before!
The history and development of the Japanese and Japanese logo marks.
Commemorating the 140th anniversary of the establishment of the Trademarks Registration System!
In 140 years since the establishment of the Trademarks Registration System in Japan in 1884 (1884), if you look at the registered trademarks in their earliest days, it is full of designs that give a feel of the Edo era, such as Kamon style, Noren seal, and Ukiyoe style, which were used for traditional Japanese industries such as medicine, soy sauce, and sake.
They merge with the brightness of the modern Western style and transform into a unique atmosphere.
Some of them are the original designs of the logos of companies and products that are familiar today, and some have been handed down almost without changing the designs to the present day.
From more than 50000 trademarks from the Edo and Meiji periods, there are carefully selected ones that are excellent in design, those with historical anecdotes, those that symbolize the industries of those days.
There are also related episodes such as the secrets of the birth of each trademark, industrial trends, history, etc.