A book in which you can learn about business administration in 9 years of undergraduate, master's and doctoral programs in one volume / Koji Yoshimura

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Social Studies
[Introduction to Contents]
It is necessary to read a lot of specialized books in order to acquire management science from the first year of university to the doctoral course of graduate school.
This book is a condensed book with carefully selected important points from there.
In the first course, we will learn about
"the beginning of companies" and "the etymology of companies".
We will learn about the reason why there are many long-established companies.
We will understand the relationship between management and accounting.
In the second course, we will learn about
"Taylor," the father of business management, and "Fiorre."
We will learn about
"Bernard," who defined "what is an organization,"
We will learn about the decision-making process published by "Simon."
We will learn about "what is motivation" from "Maslow" and "Hersberg."
We will learn about "contingency theory" which solves the concept of environmental adaptation.
In the third course, we will learn about
"management strategies" systematized from the late 1950 s to the 1960 s.
We will learn about
"companies that are an aggregation of management resources"
We will learn about "market competitive environment"
We will explore the mechanism of fierce competition between "companies" and "companies"
We will organize it from the viewpoint of the origin of marketing .
In the fourth course, we will learn about
"what innovation is,
We will learn about
" innovation, "
We will learn about
" innovation, "
We will learn about
" innovation, "
We will learn about
" innovation, "
We will learn about
" innovation, "
We will learn about
" innovation, "
We
In order to make it easy for students and members of society to use, [with explanation of basic management terms] which is often seen in the field of business, it can be used as a reference book and is convenient!
[Contents]
Orientation - Invitation to Business Administration
Tips for reading this book
[Business Administration to be studied in undergraduate first year and second year] Course 1 "Management" as the way of life of a company
1 "Management" is the way of life of a company
2 "Management" is the way of life (life) of a company
What is important is to conduct a sustainable "business"
2 "Company" as the management body
Appearance of "East India Company" as the origin of the stock company
Know the origin of the name "company"
3 If possible, companies also want to have a long life -- What are "long-established companies"?
For some reason, sake and soy sauce brewing industry and hot spring inn industry which are often seen in long-established companies.
4 "Management" and "Accounting" are like two wheels of a car.
Learn about the connection between "management" and "accounting"
What is the historical background of "accounting"?
■ Management Studies 1 Brilliant people who built modern companies
[Management Studies Learned in Bachelor's Courses (3rd and 4th grades)] Course 2 Thinking about managing people and jobs -- View of people and labor seen in the representative management theory
1 Managing Jobs and People -- View of people and labor seen in the representative management theory
1 Managing Jobs and People -- View of management that emerged in the 19th century
Power of "people" as an indispensable existence for corporate management
2 View of people (view of workers) and transition of management theory
2 View of people (view of management) and Reisberger
The "Father of management" who appeared in the growth of American industry
The "Father of management" who appeared in the growth of American industry
The "Father of management" who appeared in the history of business management
The "Father of management" who appeared in the history of business management
The "Father of management" who appeared in the history of business management
The "Father of management" who appeared in the history of business management
The "Father of management" who appeared in the history of business management
The "Father of management" who appeared in the history of Meaning
Four "Marketing Mixes" and five "Promotions"
Two patterns of "push strategy" and "pull strategy"
■ Business Science Yoban-3 "Reasons for Selling" and "Ideas for Selling" Licca Chan Doll
[Business Science Studied in a Doctoral Course] Course 4 : Can companies change? Maslow expectations theory contingency Can't you change? "Corporate Innovation" and "Corporate Ethics"
1 Innovation that Contributes to Economic and Social Development
What is the background for the concept of innovation?
Schumpeter's "Five Innovations"
2 "Corporate Innovation Management" and "Corporate Growth"
What does "Managing Innovation" mean?
Dilemma of Innovation - Reasons why it is difficult for a good company to tackle
3 Ideas of "Corporate Ethics" and "Management Physics"
Corporate Social Responsibility to ask "The Responsibility of Managers"
Organizational Discipline from the Idea of "Management Physics"
4 Genes of "Individuals" and "Organizations" that create corporate genes
Differences between "Nikkei 225 Type" genes and "Long-established Company Type" genes
■ Business Studies 4 Genes of "Individuals" and "Organizations" that create corporate genes
Differences between "Nikkei 400 Type" genes and "Long-established Company Type" genes
■ Business Studies 4 Genes of "Individuals" and "Organizations" that create corporate genes
Differences between "Nikkei 400 Type" genes and "Long-established Company Type" genes
■ Business Studies 4 Feelings of a Factory Manager and an Old Employee
Extracurricular
At the end of the lecture
Explanation of key keywords that will deepen your understanding
Reference
[Author's brief history]
Dean, Meiji University Professional Graduate School, and Full-time Professor, Meiji University Professional Graduate School of Accountancy.
My major is "Business Strategy", "Business Management" and "Innovation".
Completed the doctoral course at the Graduate School of Business Administration, Meiji University. Doctor of Management (Meiji University).
After serving as Professor at Niigata Sangyo University, Professor at Saitama Gakuen University, Lecturer at Graduate School of graduate school of Business Administration, Joint Lecturer at Toyo University Graduate School, and Joint Lecturer at Meiji University Department of General Science and Science, he is currently serving as a Visiting Professor at Bunkyo Gakuin University Graduate School and Joint Lecturer at Meiji University Professional Graduate School of Global Business. Meiji University
We are working to spread the easy-to-understand management science that transcends the barriers of "culture and science" and "learning age".