Economy In 60 minutes! Introduction to Behavioral Economics / Koichi Nakagawa

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Economics
Behavioral economics reveals the irrational economic behavior of humans from the psychological aspect. Behavioral economics has the advantage of being immediately useful for business, decision making, and human relations. It can not only change the behavior of people, including yourself, yourself, to the desired direction, but also allows you to make smart choices by recognizing traps set by others. This book aims to be useful in everyday life. It focuses on about 70 theories and provides a clear explanation. It was awarded two Nobel Prizes in Economics with Daniel Kahneman in 2020 and Chad Sayler in 2017. It is an ultra-introductory book with full-color illustrations for easy understanding of how to use it. It is recommended for people who want to use it in real life in a short time.