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Japanese Essays and Essays "No matter how many billboards I put out, no matter how much money I earned. No matter how far I went, I couldn't succeed. In the age of Internet advertising, I could say that branding, which persistently stuck to billboards, was a" heresy "and a" contrarian strategy. "There are about 250 billboards of" Kinuta Dentistry "all over the country. As a result, Dr. Yasukazu Kinuta, the director of Kinuta Dentistry, became" the legendary king of billboards "and became a pioneer of implant treatment. Author, Dr. Kinuta Kinuta says," I have lived facing myself without worrying about people being seen, without reading the atmosphere around me. That is why I continue working desperately. It is because working was my life. I have defined such a way of living as [heresy]. In other words, I work and live to complete my life. I still work and live to complete my life. That is my own way of life to support myself. "In modern society called the" age of individuals, "people's way of thinking and values will continue to change. In such a situation, Mr. Kinuta supports himself thoroughly and continues to pursue a paradise that has not been seen yet. It is a philosophy of Kinuta style and life to complete while struggling and advancing tough.