Society "Metacognitive Power" : A Generation of New Consumption "Atsushi 小々馬

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Society
[Introduction to Content]
Generation Z is attracting attention as a core segment of future consumption.
However, it is not far away that the "Generation A" will become the center of society.
The "Generation A" will be born around 2010 or 2024.
Young people aged 14 (second year junior high school) or younger as of 2024.
This book is the first full-scale book in Japan that examines the characteristics of the Generation A and the ideal image of consumption and society in 2030, when they emerge as the center of society.
Generation A and Generation Z : In 2030, two different generations play central roles in society.
How companies and marketers should build relationships with both generations and boost society.
This book provides hints.
I don't have a sense of being.
asked questions about "Generational Theory"
Generation Z Human-oriented Generation A Human-oriented Generation A Human-oriented Generation A Human-oriented Generation A Human-oriented Generation A Human-oriented Generation A Human-oriented Generation A Human-oriented Generation A Human-oriented Generation A Human-oriented Generation A Human-oriented Generation A Human-oriented Generation A Human-oriented Generation A Human-oriented Generation A Human-oriented Generation A Human-oriented Generation A
Generation A Results-oriented Generation A Community-oriented Generation A
Generation A Context-oriented Generation A
Generation A Company Creates a Community-oriented Generation A
Generation A Company Creates
In the industry-academia collaborative research of the university laboratory, we co-hosted the "Mirai Marketing Study Group" with the Japan Marketing Association to provide insight and report on the evolution of next-generation marketing through research on the values and buying behavior of the X, Y, Z and α generations.
In recent years, we have contributed many articles to "Nikkei Advertising Research Institute" and "Nikkei Cross Trend".
2014 2025 2030 2024 2030 EIEEB new normal 小々馬 exploratory action EIEEB essential workers essential workers