Social science CHANGE Seven Strategies for Change / Damon Sentra / Mariko Kato

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Social Science
[Content introduction]
● Completely new ways of spreading and changing ●
How do you spread new ideas and innovations?
What is the power to innovate and create?
The world leader in network science, who has passed on to Apple, Amazon and Microsoft,
reveals the most effective strategies along with a wealth of examples.
・ How did Facebook spread and why did Google + fail?
・ "Tell more people faster" is a mistake!
- What makes a minority become a majority?
- If you change 25%, it will spread dramatically!
• Influencers and word-of-mouth cannot change
• How to mitigate group bias and spread better ideas
• The "snowman" strategy works best!
・ What is the infrastructure that changes organizations and society and brings new ideas and creativity?
…
The key to success in spreading innovation and making change is finally released to Japan!
… … … … … … … … … … …
: : Author : Damon Sentra
Professor of Communication, Sociology and Engineering at the University of Pennsylvania.
Global leader in the study of social networks and behavior change.
He has lectured and consulted for Apple, Amazon, Microsoft, the National Academies, the U.S. Army and the NBA.
Many awards.
He is an assistant professor at MIT and a former researcher at Harvard University.
: : Translator : Mariko Kato
Translator.
Translated by Amanda Little 『 : Sustainable Food Revolution : Innovation 』 Changing the Food Future,
David Sachs 『 Analog Counterattack : "Post-Digital Economy", 』 Changing business and thinking like this, etc.
・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・
: : Contents : :
Introduction : Change doesn't spread like a virus
● Part 1 : Barriers to change
Chapter 1. Influencers can't make change
Chapter 2. Which is more important, "weak bonds" or "strong bonds"?
Chapter 3. How Great Innovation Fails
● Part 2 : Creating Complex Contagion Infrastructure
Chapter 4 : Understanding How Change Happens
Chapter 5 : How Complex Contagion Spreads
Chapter 6 : Building Broad Bridges in Networks
● Part 3 : Tipping Points to Success
Chapter 8. Ways to Change Society
Chapter 9. 25 percent change spreads dramatically
Chapter 10. "Snowman" Strategy works!
● Part 4 : Optimizing Innovation
Chapter 11. Power to Discover and Innovate
Chapter 12. How to Remove Group Bias
Chapter 13. Change in Seven Strategies
Introduction : Change doesn't spread like a virus
● Part 1 : Things that prevent change
◎ Chapter 1. Influencers can't make change
Misunderstood success story / The more connected people don't accept change / Counter-influence /
Focus on the location of the network! / Revolution occurred in this way /
Why did citizens move / from the periphery of the network / right time and place
◎ Chapter 2. Which is more important, "weak ties" or "strong ties"?
When "weak ties" are strong / Redundancy and reach / Bridges linking diverse communities /
The limits of weak ties / Networks of friendship that cross regions /
To the science of Global Age Neighborhoods / New Social Networks
◎ Chapter 3. Why Great Innovation Fails
Why Google Glass Didn't Go Viral
>
Why People Don't Use / Resistance to Innovation
● Part 2 : Creating a Complex Contagion Infrastructure
◎ Chapter 4. Understanding How Change Happens
Four Barriers / Peer Power / Fireworks Networks / Fishing Networks /
Proven Effects of Redundancy
◎ Chapter 5. How Complex Contagion Spreads
How fast hashtags are transmitted / Equal sign movement with Facebook /
Collaborative Models of Open Innovation /
Hijacked hashtags / #BlackLivesMatter has spread around the world
◎ Chapter 7. Influence of people who resemble you
Organizational change
Healthy as you are or different from you
Collaborative models of open innovation /
Hijacked hashtags / #BlackLivesMatter has spread around the world
◎ Chapter 7. Influence of people who resemble you
Organizational change
Healthy as you are or different from you
The principles of "relevance" /
◎ Chapter 8. Ways to change society
◎ Difficulties in changing social norms / when paradigm shifts occur / coordination games
◎ Chapter 9. Dramatically spread when 25 percent changes
When social norms are changed / when paradigm shifts occur / coordination games
◎ Chapter 9. Dramatically spread when 25 percent changes
After the tipping point has been achieved /
The "Enthusiastic Minority" wins
◎ Chapter 9. Dramatically spread when 25 percent changes
After the tipping point has been achieved /
Show it all out of sight
◎ Chapter 10. The "Snowman" strategy works!
How to promote renewable energy? / Shotgun, Magic Bullet, Snowman /
The most successful strategies / How the initial failure turned into a great success /
Solar Panels and the Spread of the Black Death
● Part 4 : Optimizing Innovation
◎ Chapter 11 : The Power to Discover and Innovate
The magic of 『, Hamilton, 』 / Why Broadway can make a series of hits /
Improve team resolution / Beat AI "Slow Connections" / Chinese Paradox
◎ Chapter 12 : Removing Population Bias
The same information is interpreted in the opposite direction / Framing effects /
Centralized networks that amplify bias /
When physicians adopt new treatments / How to prevent unconscious bias /
Use equality networks / Incorporate marginal opinions / Extract team tacit knowledge
◎ Chapter 13. Change with seven strategies
Strategies (1) Don't rely on contagion / strategies (2) Protect innovators /
strategies (3) Harness the edge of the network / strategies (4) Build bridges /
strategies (5) Create relevance / strategies (6) Use Snowman Strategy /
Strategy (7) Design a team network that can encourage discovery and mitigate bias /
How to use the seven strategies
Biography
Professor of communication, sociology, and engineering at the University of Pennsylvania.
Global leader in the study of social networks and behavior change.
He has lectured and consulted for Apple, Amazon, Microsoft, the National Academies, the U.S. Army and the NBA.
He has received numerous awards for his outstanding research.
Assistant professor at MIT, former researcher at Harvard University and now in office