How to Build First Followers : Tribal Media House Ryo Takahashi

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

SOCIETY
The first step in creating fans is to acquire the first enthusiastic fan. In recent years, the importance of "fan marketing" and "fan community" has been recognized, and the number of companies tackling fan marketing has been increasing. However, there are more and more cases in which they have not achieved results commensurate with the cost as a result of vaguely promoting measures without deciding what to do first in order to acquire fans in the first place. What we want to pay attention to is "first follower" = "first enthusiastic fan". They have the power to involve many people around them and bring them as fans, so acquiring first followers and having them move with them will lead to significant business growth. In this book, we suggest acquiring first followers first. By promoting marketing activities with first followers who have a high fever for their products and services, it is clear what resonates with fans, and it is possible to communicate the appeal to many customers. In the chapter that explains the specific method, it introduces how various companies such as Mercari, YO-HO Brewing, Pocket Marche and others have been involved with first followers based on interviews. It explains how first followers were born and how they are used by analyzing and explaining the causes of first followers. You will understand how to face them and how to use them. [Points of this book] - You can learn about the importance, roles, and ways of using first followers in one book. - You can learn about the initiatives implemented by various companies that have succeeded in acquiring fans. - It contains examples from various industries and enables you to consider measures that suit your company.