Book (Practical) Society Playing Strategy - Pre-Marketing Issues / Ren Serizawa

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Society
[Contents introduction]
★ The definitive version of "Evidence Based Marketing" based on more than 300 foreign papers and empirical research.
★ business person aiming at "Sound Business Growth" Facts & evidence for reading
The world is full of marketing and branding related stories.
New keywords appear almost every year, and if you search on the Internet, you can find a mountain of "Best Practices of Super-Talented Marketers", "Famous Theories Advocated by Great Teachers", and "Unique Frameworks Conceived by Some Consultants".
But do you really grow your businesses with them?
Why do people say things differently?
STP, Customer Loyalty, Acquisition and Prevention of Defection, Repetition, Differentiation, niche strategy, Brand Image, Perception, Positioning, Premium, Recommendation, Fan Marketing, Purchasing Funnel, Creativity, Optimal Budget Allocation, and Marketing ROI.
In this book, we delve deeply into the evidence of these "That's what everyone says," focusing on empirical research and papers from foreign countries.
STP, Customer Loyalty, Acquisition and Prevention of Defection, Repetition> [Career summary of the author]
Executive Officer, Marketing Scientist, Corec Shea Consulting Division, Inc. Well-versed in a wide range of science approaches such as mathematics / statistics and humanities approaches such as psychology / cultural anthropology. As a leading person in understanding non-purchasers and non-users, he is engaged mainly in consumer products, but also in strategic fields such as cosmetics, automobile, finance, media, entertainment, infrastructure, and direct-to-consumer. While supporting market expansion of operating companies with evidence-based consulting, he is also engaged in writing and lecture activities, and works as a lecturer at company training, etc. Author is 『 Customer Experience Marketing 』 (Impress), 『 "Not" Customer Understanding : Why do you only look at "people who buy = customers"? 』 (Nikkei BP). A member of the Japanese Marketing School. Reads articles overseas every day. I like cats.