Social science How to break the shell with a series of mega hits / Wasa Koshi

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Social science
In the world of marketing, the word "P &G Mafia" is attracting attention. It refers to P &G former marketers who have been active in Japanese companies. They include Tsuyoshi Morioka who revived USJ, Hikaru Adachi who revived McDonald's, Daisuke Otobe who played an active role in Danone and Unilever, Kazuki Nishiguchi who played an active role in Rohto Pharmaceutical, Hiroko Wada who served as president of Nihon Dyson, and Jin Hasegawa who served as president of Facebook Japan. The last big business person of the P &G Mafia will finally appear. They include the legendary marketer Koshi Wasa who has made a series of big hits such as "SK-II", "Febreze" and "JOY" at P &G, "Ayataka", "Karatsutoshi Koyaka Cha W", "Taiyo-no-mate Cha" and "Lemondo" at Coca-Cola, and "Ayataka", "Karatsutoshi Koyaka Cha W", "Taiyo-no-mate Cha" and "Lemondo" at Coca-Cola. He has worked on products that everyone knows and commercials that everyone remembers seeing. When he compared his innovation with that of the world of history, he realized that there was a common "law." Anyone can create innovation using this law. However, "eight beliefs" are also necessary to make innovation a business. He explains these laws and beliefs in an easy-to-understand -to-understand way with his own experience.