Society Marketing for a new era / Yuji Miyashita

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Society
[Content introduction]
It is up to the marketer how to utilize newly born technologies and tools. It is up to the marketer whether to live or kill. In every age, marketing that makes changes and trends in the world come to our side creates new business opportunities. In this age when everything is in transition, it is most important to look half a step ahead and respond to changes. It is full of technologies and trends that change marketing practices.
[Contents]
Chapter 1 : New Trends in Marketing [Digital Marketing customer journey Recalling and 19 Other Items]
Chapter 2 : Innovations in Media Retail [New Retail Super App UI and 18 Other Items]
Chapter 3 : New Trends in Promotion [Web Advertisement Metaverse Business Generation AI and 14 Other Items]
Chapter 4 : Innovations in Research and Analysis [marketing research Social Listening and 12 Other Items]
Chapter 5 : Basic Theories of Traditional Marketing [Marketing Roots Customer Satisfaction and 19 Other Items]
Chapter 6 : Basic Theories of Traditional Marketing [Marketing Roots Customer Satisfaction and 19 Other Items]
[Biography of the author]
Professor of Department of Economics, Kokugakuin University. Doctor of Economics. Specializes in Marketing and Digital Economics. He left the Graduate School of Integrated Culture, The University of Tokyo. Assistant Professor of Management Information, Shironishi International University and Associate Professor of Economics, Kokugakuin University.
Professor of Department of Economics, Kokugakuin University. Doctor of Economics. Specializes in Marketing and Digital Economics. He graduated from the Graduate School of Cultural Studies, The University of Tokyo. He served as an Assistant Professor of School of Management Information and Associate Professor of Department of Economics, Kokugakuin University.
Professor of 2017 Digital Twin 『 』