Book (Practical) Social science Small and Medium-Sized Enterprise Consultant 2024 Speed Textbook 1 Business Management Theory

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Social Science
This book summarizes the knowledge required to pass the SME Management Consultant Examination by subject, and summarizes the key points in a compact way. As the name "Speed Text" suggests, it is the text that leads you to pass the Speed Text. It is the "official text" actually used in the TAC Small and Medium Enterprise Management Consultant Course. You can learn it with a sense of security. ★ Main contents of this revision ・ Part 1 "4C Model" added ・ Part 2 "Description of knowledge management added ・ Part 3" Definition of Marketing "was deleted from Basic Concepts of Marketing ・ Part 3" 7P of Service Marketing "was added and examples are added and replaced throughout. [Features of this book] 1 The description is simple and accurate so it is easy to understand. 2 It is limited to the key points necessary for passing. 3 It can grasp the whole with a system chart. 4 It is rich in figures and tables so it is good for beginners. 5 It is perfect for self-learning because it has a rich index.