Commerce New Perspectives on Consumer Behavior / Naoki Akamatsu

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Commerce
Introduction
Detailed analysis of the impact of past consumer product choices on current buying behavior.
Contents
Contents
Introduction
Aims of this book
Part I Research Issues of this book
Chapter 1 Potential Comprehensive Models of Consumer Behavior
Chapter 2 Research Issues of this book
Chapter 1 Potential Comprehensive Models of Consumer Behavior
Chapter 2 Potential Consumer Sequential Selection Research
Chapter 3 Developing Consumer Sequential Selection Research
Chapter 4 Balancing Effects of Sequential Selection and Enhanced Goals
Chapter 5 Balancing Effects of Sequential Selection and Enhanced Goals
Chapter 6 Scaling Effects of Sequential Selection and Marketing
Part III New Comprehensive Models
Chapter 7 Proposed New Comprehensive Models
Chapter 8 Potential Future Developments for Refining Comprehensive Models
Last Chapter Summary of this book and Future Perspectives