Book (Practical) Information science Google Analytics 4 : What to Do New Common Sense in the Era of Full Funnel Strategy : All Analysis and Improvement
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Information Science
[Introduction to the Content]
Discover the Secrets of GA4 that can be used in the field by a team of top consultants
This book is a reference for Google Analytics 4 (GA4). It is divided into the following two categories :
● Chapter1-4 : From the introduction of GA4 to the basics of reporting
● Chapter5-9 : From the operation skills of GA4 to the basics of reporting
● Chapter5-9 : From the operation skills of GA4 to the in-depth analysis
The first half explains the basics such as introduction, configuration, and reporting, and the second half is a reference to the things you want to do depending on the purpose such as user understanding, behavior analysis, and measurement of customer attraction effect.
Chapter2 explains the flow of performance improvement. It also provides a base of knowledge connecting from the basics to the practice. It is a useful book for all those involved in digital marketing, from those who think they understand it to those who want to use it in the field.
● Can be used widely from beginners to field marketers
● It is composed of two parts, basic knowledge and practical reference
● Can obtain the knowledge of front-line consultants and engineers
Chapter 7 : Measuring and improving customer attraction
Chapter 8 : Evaluating content effectiveness
Chapter 9 : Evaluating content effectiveness
Chapter 9 : Setting up by site type
Chapter2 : Understanding users
Chapter 6 : Analyzing user behavior inside and outside the site
Chapter 4 : Understanding users
Chapter 7 : Analyzing user behavior inside and outside the site
setting up by site type
Chapter2 : Understanding users
Chapter 6 : Analyzing user behavior inside and outside the site
Chapter 4 : Basic reporting
Chapter1 : Overview
Chapter2 : Understanding users
Chapter 6 : Analyzing