Book (Practical) Society Marketing Door Turn experience into knowledge Questions and answers

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Society
A letter of support for lost marketers / 〜 It is a must-read book for young business person and students who wish to be active in the marketing field. 〜 / It is a must read book for young people and students who want to be active in the marketing field. Daisuke Otobe, who has led the marketing department of many famous companies including former P &G, answers all the questions about marketing that cannot be heard now as well as the worries about their careers and jobs! Open your "marketing door". You can get a glimpse of the excellent problem-solving power of marketing that is not limited to practical know-how. Mr. Otobe answers 88 questions from readers such as "What is the standard to judge the good and bad of creative?" "Is there any meaning in advertising awards?" "Plans that do not get approval from superiors or things that are not enough for you?" "Is the marketing knowledge learned at university useful in society?" "In order for 『 non-elite marketer 』 to rise" "Why people love Gundam?" etc. Mr. Otobe answers warmly. He has led the marketing department of famous companies such as P &G, Danone, Unilever, Nissan, and Shiseido. Based on the experience he has acquired in the field, he gives hints for the next step to readers who stand at the crossroads of their careers and life from 5 perspectives such as "marketing," "career," "planning and execution of strategies," "leadership" and "skill". Mr. Otobe has led the marketing department of famous companies such as P &G, Danone, Unilever, Nissan, and Shiseido. Mr. Otobe gives hints for the next step to readers who stand at the crossroads of their careers and life from 5 perspectives such as "marketing," "career," "planning and execution of strategies," "leadership" and "skill". Mr. Otobe has led the marketing department of famous companies such as P &G, Danone, Unilever, Nissan, and Shiseido. Mr. Otobe has faced the frank questions that go back to the origin of work and life. Mr. Otobe took up a wide range of topics related to marketing and invited questions from active university students who are studying marketing in popular seminars at universities. Mr. Otobe directly faced the frank questions that go back to the basics of work and life. Mr. Otobe takes up a wide range of topics related to marketing, but can learn about the challenges and worries of marketers who cannot be said to others in the field, and simple questions from students who are about to enter the world of marketing in the future. It is also a feature that you can learn the essence of marketing that Mr. Otobe keeps in mind business person