CRM2022 Best Practices White Paper / Suminori Fujieda

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Information Science The CRM Association has selected the "2022 CRM Best Practice Award" for the efforts of 12 excellent companies that serve as models for CRM utilization. Please use it as a model case for promoting CRM utilization. / (Titles of honor are omitted, company names are in alphabetical order) / NTT DOCOMO, INC., Osaka Gas Marketing Co., Ltd., SAISON INFORMATION SYSYTEMS CO,.LTD., Central Nippon Expressway Company Limited, VISION INC., Forum Eight Co., Bristol-Myers Squibb Co., Honda Auto Mie Co., Mizuho Bank, Ltd., Mizuho Securities Co., Ltd., RINNAI CORPORATION, and Rococo Co., Ltd. / We evaluate CRM best practices and select the CRM Best Practice Award by surveying and researching the actual state of CRM introduction and achievement of companies and organizations. Each of the winning companies is a different industry type, company size, and process of evolution. All of them are projects that stand out as examples of CRM, and they have achieved results. They have achieved results in processes including unique models. /■ What is the CRM Best Practice Award / The CRM Best Practice Award is held with the aim of realizing "Customer-Centric Management (CCRM)". The "CRM Best Practice Award" is held with the aim of realizing "Customer-Centric Management (CCRM)". The "CRM Best Practice Award" is held with the aim of realizing "Customer-Centric Management (CCRM)". The "CRM Best Practice Award" is held with the aim of realizing "Customer-Centric Management (CCRM)". The "CRM Best Practice Award" is held with the aim of widely utilizing "Customer-Centric Management (CCRM)". The "CRM Best Practice Award" is held with the aim of widely utilizing "Customer-Centric Management (CCRM)". The "CRM Best Practice Award" is held with the aim of widely utilizing "Customer-Centric Management (CCRM)". The "CRM Best Practice Award" is held with the aim of widely utilizing "Customer-Centric Management". The "CRM Best Practice Award" is held with the aim of widely utilizing "Customer-Centric Management crm Best Practice Award" is held with the aim of widely utilizing "Customer-Centric Management". The "CRM Best Practice Award" is held with the aim of widely utilizing "Customer-Centric Management". The "CRM Best Practice Award" is held with the aim of widely utilizing "Customer-Centric Management". The "CRM Best Practice Award" is held with the aim of 2004 241 2009 /■ profit profit 『 』