Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.
Economics
This book is a collection of sales promotion methods that small and medium-sized enterprises and stores should take. It explains all the sales promotion measures that companies should take and the methods to implement them effectively. It is full of examples. It also explains "blind sales promotion (reckless sales promotion)" that tends to be done because "it's popular" or "because I heard that other people did it and it worked."