Society A major shift in business model following the digitization of the advertising business in 2030

※Please note that product information is not in full comprehensive meaning because of the machine translation.
Japanese title: 単行本(実用) 社会 2030年の広告ビジネス デジタル化の次に来るビジネスモデルの大転換
Out of stock
Item number: BO3963642
Released date: 19 Apr 2023
Maker: Shoeisha Co.

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Society
We look at how the advertising business will change over the next 10 years with an eye on the emergence of a new advertising stage due to the evolution of technology, such as the spread of connected TV, the tightening of regulations on targeted advertising, various video distribution services delivering advertising, Metaverse, Tesla cars, etc.