Book (Practical) Commerce Men who turned "Oishii" into money

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Commerce (br) How did that restaurant chain survive for 50 years? It is a restaurant industry with 3 million workers and a market worth 30 trillion yen. Such a huge industry has been the cause of the spread of the novel coronavirus. The market in request to shorten business hours has decreased by 20%, but if you exclude delivery and take-out, it has decreased by a whopping 30%. However, if you look at history, it has survived the real world of capitalism, which is very cruel and unguarded by no one, overcoming many hardships such as prohibition of drinking and drinking, import restriction of agricultural products, wave of liberalization, and BSE. However, if you look at history, it has survived the real world of capitalism, which is very cruel and unguarded. Until now, it has not been looked at in Japanese economic history. The passion and struggle of the 6 heresy restaurant founders who have made "Oishii" into the business, and the management skills. The living witness of the industry who served as the secretariat of an industry organization for many years looks at the beginning of the restaurant industry who designed all family restaurants with "Oishii" as an opportunity of the 1970 Osaka Banpaku EXPO seventy. Royal Eto Tasuku 1 - Moss Satoshi Sakurada who arranged burgers for Japanese people with "Come all the way if you are good" - Spread the business from the food service business to the pork cutlet business from the food service business to the pork cutlet business with the most successful Green House Tanuma Buzo - Revived supported by enthusiastic regular customers with close ties to the local area - Hungry Tiger Osamu Inoue 1 - Achieved overwhelming cost-performance by manufacturing direct sales business - Saizeriya Yasuhiko Masagaki Mizuho