Book (Practical) Economy THE HEART OF WIZARDRY ESS

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Economics
"I've never felt so empathized with a book written by a person" -- Kazuo Hirai (Japanese preface, former President of Sony Corporation and author of Sony Revitalization 』 『) "It's finally out. This is the first book in which the manager himself talked about the significance of Purpose" -- Yoichiro Yano (commentary, President of GramCo and co-author of 『 Purpose, 』) "It's a case study that should and will be taught in business schools around the world. Bold and thoughtful? He teaches us a lot."? Jeff Bezos (Founder and former CEO of 『 Global) "This manual for 』 unleashing the magic of humans will change not only how companies run, but also how people think and think about the business and capitalism taught in business schools. This is a must-read book and one of the defining books of our era."? Ariana Huffington (Founder and CEO of Slave Global) "Why the dying giant company with more than 120000 employees was able to make a V-shaped recovery through running Purpose. The first day of his tenure as CEO is" in-store apprenticeship. "The conference begins with a story. The Threat :" Co-creation, not competition "-- How the company's" Purpose (raison d'etre) "does not become a mere shell, but how it leads to the engagement and performance of each employee. What are the five elements that unleash" human magic "and the five ways of being a Purpose full leader? [Contents] Japanese Preface (Kazuo Hirai) Preface (Bill George) Introduction Part 1 Meaning of Work : Chapter 1 Adam Curse : Chapter 2 Why Work : Chapter 3 Insanity for Perfection Part 2 Purpose Full Human Organization Chapter 4 Absolute Power of Shareholder Value Chapter 4 Insanity for Perfection Part 2 Purpose Full Human Organization Chapter 4 Absolute Power of Shareholder Value Chapter 5 Putting Noble Purpose (Great Raison of Existence) into Practice : Chapter 7 Rebuilding Business Without Being Hated by Anyone Part 3 Unlocking Human Magic Chapter 9 First Material -- Linking Individual Dreams and the Company's Institutional Value Chapter 9 Second Material -- Linking Individual Dreams and the Company's Institutional Value Chapter 10 Second Material -- Putting Into Practice : Chapter 7 Rebuilding Business Without Being Hated by Anyone Part 3 Unlocking Human Magic Chapter 9 First Material -- Linking Individual Dreams and the Company's Institutional Value Chapter 10 Second Material -- Connecting People's Dreams and the Company's Institutional Value Chapter 10 Second Material -- Purpose