Society Ultimate branding

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Society
Most of the brand-theory classes and business books on "How to Build a Strong Brand" focus on GAFA, Coca-Cola, or McDonald's, and ignore luxury brands, but I think that's strange. For example, if you ask a passer-by, "Do you know a brand? Do you like a brand? Do you have a brand?" "Yes, I know a brand. I like a brand. I have a brand. Louis Vuitton," Quite a few people would say, "Yes, I know a brand. I like a brand. I have a brand. In other words, many of the brands that passer-by think about are luxury brands. If so, isn't it right to learn from luxury brands that passer-by think are brands in order to build a strong brand? - More than this book