Book (Practical) Society Reasons why a small local company became the 9th largest company in Japan

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Society
I want to work for a company like this! 『 Tel's & Queen 』, which operates "Sheara" esthetic salons in the Tokai and Hokuriku areas, ranked 9th in Japan in Mynavi's 2022 Popular Companies for University Students Ranking (Other Services Category), which is on par with large and famous companies such as Japan Post and NAMCO BANDAI. Why do local esthetic salons get so much support from students? It was in the company's "Creating people and environment"!