Society Copywriting technology Daizen

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Society
I have three "100-year books." 『 Tetsugaku and Shukyo Zenshi 』 『 Chiasa-san's premium creation, 』 『 The Copywriting 』 (both selected for Diamond Fair 2021). I have a feeling that this book will be the fourth book. This book contains the entire know-how of the quarter century (25 years) of Masanori Kanda, a leading Japanese copywriting expert. It is the most powerful textbook (fully supported by paper, smartphone, video and LP) that can be relied on by copywriter, who will open up the future in a digital environment. The title "Daizen" is not an exaggeration. It covers a wide range of fields (from business strategy and marketing strategy to effect measurement and analysis, text design, expression technology and creative thinking) that cannot be covered by conventional books (100 copywriting techniques covered in this book). It is an epoch-making book in which 100 copywriting techniques are cross-linked and arranged into a system that is easy to use. This book can be used as a weapon for "four powers." "1. Judgment (how to correctly judge information?)," "2. Thinking (how to create value unique to you?)," "3. Expression (how to convey that value to the people who need it?)," "4. Transmission (how to deliver it widely and far?)." The two coauthors were saved by copywriting when they were unable to see the future of their lives and were hitting a big wall. He gave up his position as director of a major steel manufacturer and became a home copywriter to face a child with cerebral palsy. He published his know-how in a book. The eight elements of creating a headline with impact, "BTRNUTSS (butter nut)", "PASONA's Law", "Passby Corner", and "PMM Search Sheet" to find PMM (Product Market Matching). In particular, the PMM is an epoch-making tool to find "what to say" which John Capells asserted to be the most important. Readers who have obtained the above four powers by this book realize that the source of wealth lies not outside but inside, and they become rich in both substance and spirit. PASBECONA