Book (Practical) Society Easy-To-Understand Textbook for

※Please note that product information is not in full comprehensive meaning because of the machine translation.
Japanese title: 単行本(実用) 商業 ユーザーインタビューのやさしい教科書
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Item number: BO2644773
Released date: 27 Sep 2021
Category: Book Industry Commerce

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Commerce
A reference manual for "User Interviews," a typical way to investigate and understand customers. How do you plan? How do you build the flow of implementation? How do you recruit participants? How do you smooth out the process? How do you get user feedback? What do you do in post-implementation discussions and analyses? This book answers the questions of people who are not accustomed to interviews and the worries of people who are accustomed to them. It contains many examples that are unique to experienced authors. I think that as I read it, I will surely be able to create an image of interviews. In addition, due to the pandemic, more and more interviews are being conducted online than face-to-face. This book describes the points to be noted when conducting interviews in face-to-face and online.