Behavioral Economics for Business Design Designing User Psychology and Behavior with Note Bias and Nudge

Economy Behavioral Economics for Business Design Designing User Psychology and Behavior with Note Bias and Nudge

※Please note that product information is not in full comprehensive meaning because of the machine translation.
Japanese title: 単行本(実用) 経済 ビジネスデザインのための行動経済学ノート バイアスとナッジでユーザーの心理と行動をデザインする
2,200JPY
868JPY
0JPY
Quantity:
– +
Add to wishlist

  • Details:

Item number: BO2643098
Released date: 13 Sep 2021
Maker: Shoeisha Co.
著: 中島亮太郎
Category: Book Politics / Economics / Society Economy

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Economics
The theme of this book is "Using Behavioral Economics for Business Design." The purpose of this book is not only to learn about the theory of behavioral economics, but also to use it for new services and product development. The idea of using behavioral economics theory for the relationship between products and services and users is illustrated in an easy-to-understand way from a designer's point of view.