Book (Practical) Society Why is Chateraise "delicious and cheap"?

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Chateraise Co., Ltd., a confectionery manufacturer headquartered in Yamanashi Prefecture. While many other companies are struggling, it opened more than 600 stores in Japan and 100 stores overseas. Sales increased for the 10th consecutive fiscal year. There is no end to TV coverage. The secret of Chateraise's popularity is the safety and reliability of ingredients, good taste, low price, and variety. There are two main reasons why it can be cheap. One is Chateraise's unique "supply chain" called "Farm Factory". Another is that it does not advertise at all since its establishment. This book is Chateraise's first business book that focuses on the secrets of strong business performance and strong management.