Book (Practical) Commerce DX (Digital Transformation) from a marketing perspective

※Please note that product information is not in full comprehensive meaning because of the machine translation.
Japanese title: 単行本(実用) 商業 マーケティング視点のDX(デジタルトランスフォーメーション) / 江端浩人
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Item number: BO2271434
Released date: 14 Sep 2020
Maker: Nikkei BP
Category: Book Industry Commerce

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Commerce
Don't you think DX is an IT job? Raise the issue that DX is primarily planned by the marketing department, and publish success stories.