Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.
Politics, economy, and society
Design from a management perspective. Learn about branding design. The key to successful branding. Nishisawa Meiyo, a brand designer with over 100 achievements in recreating and launching new brands, uses design as a management resource. 「 Branding Design 」 is thoroughly explained. What is important in branding is that everything from management (management strategy) to content (products, stores, services, etc.) to communication (websites, pamphlets, advertisements, etc.) is designed at once. The branding designer who handles everything that design can be used as a resource in management is like the 「 Design Staff Officer 」 of the client. In this book, the 「 Branding Design 」, which is useful for corporate management in an age where "good" alone cannot be sold, can be acquired from both the designer and the designer, and basic knowledge of Branding Design that is effective for business and management.