Book (Practical) Politics, economy and society Even if you're not a copywriter, you want to know something about it.

※Please note that product information is not in full comprehensive meaning because of the machine translation.
Japanese title: 単行本(実用) 商業 コピーライターじゃなくても知っておきたい 心をつかむ超言葉術
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Item number: BO2236711
Released date: 04 Mar 2020
Maker: Diamond Co.
Category: Book Industry Commerce

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Commercial
Soseki Natsume has translated "I love you" into "The moon is beautiful, isn't it?" How do you translate it now? What words do you use to convey "love" without writing "love"? How to create words that capture the heart taught by popular copywriters