Politics, economy and society D2C Brand strategy to win with "world view" and "technology"

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Politics / Economics / Society
"Storytelling" x "Technology-Driven" What is D2C (Direct to Consumer) that combines two trends that swallow all industries? ◎ Recommended for such people! Recommended for people such as branding, marketing, etc.People who are interested in `` what people value '', retail, people who want to know the future of the brand, old business style People who are interested in digital transformation in Japan, who are considering a new business of D2C type, and who want to launch a new brand in the fashion and apparel industries ◎ What is D2C What is D2C directly with customers A new brand that connects and builds deeper relationships. Sending goods from the web is not just a hollow business. D2C is a way to create new added value, using the worldview and storytelling as weapons. Unlike traditional brands, we don't just sell functionality. D2C is a tech company and a media company. It is not just a maker that is good at manufacturing. ◎ Why do investors look at D2C? ・ The technology industry, which has been focused on by investors, is only a small part of the industry as a whole, and is a huge industry. Retail has long maintained an old-fashioned business model. Disruption using technology as a weapon was difficult in the D2C and retail industries, where initial investment was heavy, it was difficult to secure a sales network, and it was difficult for emerging brands to aim for exponential growth. D2C, which can achieve rapid growth of more than 10 billion yen in the first year or two years since its establishment, is not just a business model. It is a “symbol of the era” that has the impact of irreversibly changing the relationship between brands and customers. In the future, retail history will be categorized as "pre-D2C" or "post-D2C".