Book (Practical) Essays and essays "Kawaii" (Cute) : An Experiment to Explore That Psychology / Hiroshi Nyutono DOJIN Selection

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Society
Essay and Essay
DOJIN Sensho 81 / The word "kawaii" (cute), which often appears not only in daily conversation but also in the media. It is attracting attention as a representative of Japanese pop culture. What is "kawaii" in the first place? Also, what kind of effect does "kawaii" have on us? This book uses experimental psychology to explore the power of "kawaii" (cute), such as the cute color and shape, the difference in how you feel cute depending on age and gender, and the psychology that makes you want to approach cute things. This book uses experimental psychology to explore the power of "kawaii" (cute). This is the appearance of a scientific cute theory that has never existed before.