Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.
Commerce
Politics, Economy and Society
UK Best Seller & Long Seller! A masterpiece of marketing that influenced the branding of P &G is finally released. It challenges marketing mainstream such as Kotler, examines conventional marketing theory and common sense, and proposes marketing and brand rearing methods from a new viewpoint. It is a Shinzui of the latest marketing that surpasses Kotler.