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Politics, Economy and Society
「 ABA 」 refers to the 「 Applied Behavioral Analysis 」, which is a scientific approach to elicit actions. In Japan, ABA 」 is mostly used for the treatment of children with developmental disabilities. In the United States, many companies such as Coca-Cola Co., Ltd., Boeing Co., Ltd., and 3M Co., Ltd. use it, and there are many ABA consulting companies for companies. 「 ABA Management refers to a management method that promotes desirable actions for people and promotes voluntary action using ABA. (The author who belongs to the Japanese Association for Behavior Analysis is registered as a trademark.) There are many managers and supervisors who are worried about the management of employees and subordinates. However, the mainstream of human resource management in Japan is trying to do something about the 」 that cannot be seen in 「, such as raising the motivation of individuals and raising awareness. As a result, there is no improvement in the real situation. At present, Japanese companies that are seeking 「 Work Style Reform 」 are increasingly interested in management using the ABA method in the United States, and more and more companies are adopting it as a next-generation management method. This book is a practical and specific guide to understanding these needs as quickly as possible and how they can achieve their results.