Book (Practical) Politics, economy and society Category King Airbnb, bnb, Google, and Uber top the world?

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Politics, Economy, and Society
Facebook. Google. Salesfroce. com. Uber. VMware. Netflix. IKEA. Birds Eye. 5-hour ENERGY and Pixar have all created, developed, and dominated new categories of products and services. 「 Play Biggar 」, a Silicon Valley consulting firm, has worked as entrepreneurs, executives, and advisors. After a variety of successes and failures, they interviewed many of the top executives to arrive at the 「 Category 」 concept. What does it mean to create a new category, not just a good product or service?