Business Word-of-mouth analysis for work [text mining and statistics for marketing]

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Commerce
Business
Word-of-mouth analysis is a technology that "visualizes" the enormous voice of consumers and obtains hints and notices useful for the improvement of products and services. It answers questions such as "Why is that product selling well?" or "Why is this product not selling well?" Starting from 0, this book covers the knowledge of text mining and statistics that is useful in word-of-mouth analysis. No programming experience or mathematical expertise is required.