Book (Practical) Essays and essays "The Miracle of Marukan Daishokudo" from Hanamaki, Iwate! One Year of Citizens and Fans Who Bet on the Revival of Showa Department Store Daishokudo / Kitayama Public Road
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Commerce
Essay / Essay
The long-established "Marukan Department Store" in Hanamaki City closed in June last year due to aging. The news shocked not only the citizens but also fans all over the country. The citizens who love the "Marukan Grand Restaurant" with a capacity of 580 seats began to look for its survival. First of all, the local high school students who love the popular menu "25 cm extra-large soft ice cream (180 yen)" started the signature campaign. Young local venture entrepreneurs also rose up and involved young people around them. The activity became a big wave and the grand restaurant reopened. This book is a non-fiction book that summarizes the grass-roots movement of these young people into a book.